Abstract
Basing on the principle of causation vs effectuation, we try in this research to undersantand women’s entrepreneurial process and their decision-making logic in the process of entrepreneurial action. Specifically, we seek (1) to understand under what conditions female entrepreneurs mobilize effectual rationality or causal rationality to make decisions and act and (2) to explain the preference for causal or effectual behavior among female entrepreneurs. Research method includes a qualitative approach, through In-depth and semi-structured interviews. Those were conducted with 10 female entrepreneurs, at different stage of their entrepreneurial process, and analyzed through a content analysis. Consistent with existing literature, our results highlight variables that can potentially influence the use of effectual or causal logic: Entrepreneurial expertise and entrepreneurial uncertainty. More interesting this research points out the link between entrepreneurial mo-tivations and the type of decision-making logic used by female entrepreneurs
Highlights
For many years, the principle of causation has been the dominant trend in entrepreneurship research (Perry, Chandler, & Markova, 2012)
Research method includes a qualitative approach, through In-depth and semi-structured interviews. Those were conducted with 10 female entrepreneurs, at different stage of their entrepreneurial process, and analyzed through a content analysis
More interesting this research points out the link between entrepreneurial motivations and the type of decision-making logic used by female entrepreneurs
Summary
The principle of causation has been the dominant trend in entrepreneurship research (Perry, Chandler, & Markova, 2012) This principle considers that individuals in their entrepreneurial process are guided by rational and objective-oriented behavior. Despite the density of this research field, none of them focused on women entrepreneurs and their decision-making type in relation to these two logics. It is interesting in this viewpoint, to investigate how women build their entrepreneurial path, for there is a general consensus about the differences between men and women as far as entrepreneurship is concerned. Entrepreneurs can prefer and use effectual and causal reasoning at different times, depending on what the circumstances and their individual preferences call for (Gabrielsson & Politis 2011)
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