Abstract
The objective of this paper is to examine the driver’s characteristics in relation to speeding behaviour and traffic safety issues with the help of a self-reported questionnaire survey. A comprehensive questionnaire was designed considering the attitudes and norms of the local drivers and theoretical background of Norm-Activation Model (NAM) theory. The total collected samples were 301 and data were analyzed using factor analysis and structural equation modelling technique. Excessive speed remains one of the causal factors associated with serious accidents in Oman. Results revealed that individual personality traits, driving culture and traffic exposure, and different situational constraints have significant relationships with the speeding behaviour of drivers. Male and young drivers have more trend of speeding in comparison to other drivers. The study results confirmed that variables of NAM theory have a significant and positive relationship with driver’s speeding behaviour. These findings can be used to develop specific policies aimed at improving the traffic safety on roads. The main priority of public safety policy should be to plan awareness and behavioural change programs for the drivers in Oman about the risks associated with speeding behaviour.
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