Abstract
The article explores why, despite various laudable exceptions, popular fiction still has not received as much attention as its importance would merit. The answer I propose is that popular fiction is caught in the middle between cultural and literary studies. Popular fiction, I argue here, is characterized by a double otherness: as popular fiction it is not what people in cultural studies are chiefly interested in, but what they tend to leave to their colleagues in literary studies; and as popular fiction it is not what people in literature departments are particularly interested in, but what they tend to leave to their colleagues in cultural studies. The former, I argue, is an unconscious form of othering, since most scholars in cultural studies would no doubt agree that popular fiction is important and needs to be investigated. It is simply not what most of them concentrate on. The latter, by contrast, is a conscious form of othering, a means by which scholars of literature continue to define their object of study in a very traditional way.
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