Abstract
Competition is a core question in management theory. Over the last decades scholars have made much progress in understanding the underlying dynamics of competition with large consequences for firm strategy. Yet, many theories of competition take for granted that market boundaries exist and do not problematize how firms might differentiate within markets with blurry boundaries. Market boundaries and competition are based on market stakeholder socio-cognitive understandings. In this panel symposium we begin to question how recent theories of categorization and the socio-cognitive dynamics of product markets and theories of competition might influence each other. We have assembled a panel of researchers who come from different disciplinary backgrounds but have in common their interest in understanding questions at the intersection of categorization and competition.
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