Abstract
This experiment investigated the effects of arbitrarily assigned characters and sex-linked knowledge bias on the sex inference about an anonymous interactant in text-based CMC. In a 2 (participant's sex: man vs. woman) × 2 (knowledge bias: sports vs. fashion) × 2 (partner's character: man vs. woman) between-subjects experiment (N = 163), participants played a trivia game with an ostensible partner. As hypothesized, self-proclaimed expertise in a sex-typed topic evoked stereotype-consistent sex inferences. In addition, women tended to factor in the partner's character in inferring the person's sex, although men did not show the corresponding tendency. Character effects extended to conformity behavior, such that participants were more likely to conform to the male-charactered than female-charactered partner when answering male-oriented questions. Findings are discussed in light of the Social Identity model of Deindividuation Effects (SIDE) and the stereotypes-as-explanations account.
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