Catalysts for Change: Examining Prosocial Motivation's Role in Fostering Social Entrepreneurial Intentions Among Women in Matrilineal Cultures

Abstract

Social entrepreneurship is important to attaining the Sustainable Development Goals (SDGs) worldwide. Currently, women have been heavily involved in social entrepreneurship activities. However, until now, a study involving women of Minang ethnicity (matrilinear lineage) on the student's interest in social entrepreneurship still needs to be completed. The objective of this paper is to look into the impact of prosocial and intrinsic motivation antecedents on women’s social entrepreneurial intention. The inquiry model was tested in this study using a quantitative technique. This study involved 250 Minang students (female)who met the criteria that they had taken lectures for at least two semesters in Padang City. The moderating variables were investigated using the Moderated Regression Analysis (MRA) approach effect of intrinsic motivation (STATA). An interesting finding from this study is that prosocial motivation shows a positive and significant effect on social entrepreneurial intention. The urge to engage in social action triggers them to become social entrepreneurs. Although the results of the moderating effect are not proven, the implications of this investigation are very helpful for the government and higher education to develop a social entrepreneurship ecosystem and social entrepreneurship education. The originality of this paper lies in the fact that previous studies haven’t focused on the role of culture in shaping the social entrepreneurial intention of Minang students.