Casting the net: using the internet for survey research

Abstract

This article will discuss the internet as a relatively new medium for research, and in particular how it can be used for survey research. The internet can be used as an effective tool for collecting information as well as providing material for research. This article will explore its advantages, such as reduction of costs, although one must consider the expense of developing and maintaining a website. Large populations can be reached, and response times are thought to be faster than postal surveys. Its disadvantages will also be discussed, such as sample bias, and how that affects research results. Other issues that will be explored include software compatibility, questionnaire layout and graphics. Practical information will be given on how to design a survey, using the principles for web-based questionnaire design developed by internet scholars. Finally, the article will address some of the ethical questions that researchers are faced with, such as how to gain consent and protect the participants' anonymity.