Abstract
This study aims to determine how much the price influence toward interest in the cultivation of cassava. The price is determined by price suitability with product quality and price competitiveness. Meanwhile, the interest in cassava cultivation determined by the level of happiness, production costs, and technology in Bangka Regency, Bangka Belitung Province, Indonesia. Respondents in this study were cassava farmers with a total of 153 respondents selected by using the snowball sampling technique. The analysis used in this research is descriptive statistics and multiple regressions. The result of the research is descriptively known that price conformity with product quality according to the respondents is considered unsuitable. Price competitiveness according to the respondents is relatively normal there are no price differences. In the indicators of interest in cultivation, the level of happiness and technology is responded to on a low scale, while production costs are met on a high scale. The knowledge of most cassava farmers in Bangka Regency regarding cassava cultivation should be questioned because they consider the quality of their products is the best, whereas the varieties of seedlings they plant are cassava seeds that have an average quality when compared with the Province of Borneo in Indonesia.
Highlights
This study aims to determine how much the price influence toward interest in the cultivation of cassava
This descriptive statistic is a statistical test used to find out the general description of cassava farmers in Bangka Regency
The above statement is consistent with the results of interviews with various village heads from each district in Bangka Regency; they talked about the lack of application of the latest technology by cassava farmers when compared to Kalimantan (Borneo) and Lampung provinces in Indonesia
Summary
This study aims to determine how much the price influence toward interest in the cultivation of cassava. The interest in cassava cultivation determined by the level of happiness, production costs, and technology in Bangka Regency, Bangka Belitung Province, Indonesia. Cassava has a reasonably good energy value when compared with rice, corn, sweet potatoes, and sorghum (Steyn et al, 2014) Where this cassava contains 60% water, 25-35% starch, and protein, minerals, fibre, calcium, and phosphate (Indonesian Ministry of Agriculture, 2016). The phenomenon of cassava production in Bangka Regency is the basis of research to investigate the effect of price on the interest of cassava cultivation of farmers. The objective of this research is to identify the influence of price on the interest of cassava cultivation of farmers in Bangka Regency, Bangka Belitung Islands Province, Indonesia
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