Abstract
PurposeThis case study aims to analyse the different factors that cause a decline in an organisation's performance. It projects data for the prospective case readers to explore the possible approaches for the Chairman-cum-Managing Director (CMD) of Mahanagar Telephone Nigam Limited (MTNL) and Bharat Sanchar Nigam Limited (BSNL) to turnaround both the organisations. Furthermore, the case compels the readers to study the Indian Telecom industry to analyse the competitive behaviour and the consequent actions necessary to survive and thrive amongst their peers. From the theoretical perspective, the case emphasises the recent change observed in the Telecom industry regarding the transition from value-chain to value-network.Design/methodology/approachThe authors collected the case facts and data for the case study from secondary sources like the latest news articles, the CRISIL database, company annual statements, company press releases and government regulatory body web portals.FindingsThe case study has identified the issues pertinent in the public sector companies in India, especially in the telecom sector, concerning leadership, pending government financial commitments and a slow-moving attitude towards taking action.Originality/valueThe case study highlights the management problems faced by the CMD of the two public sector telecom companies i.e. BSNL and MTNL.
Highlights
On March 18, 2021, the Government of India (GoI) extended PK Purwar’s additional charge for 6 months as the Chairman-cum-Managing Director (CMD) of Mahanagar Telephone Nigam Limited (MTNL) (Economic Times, 2021b)
A 1990batch of “Indian Post & Telecommunication Accounts and Finance Service” (IP&TAFS) with over 30 years of experience, manages Bharat Sanchar Nigam Limited (BSNL) as CMD. He has an uphill task to design and develop the revival strategy for both the telecom companies in the wake of high competition from private players like Reliance Jio and Bharti Airtel
In October 2019, GoI announced to back up MTNL and BSNL with an INR 70,000 crore (Doval, 2019) (960 million USD) revival strategy and to merge (The Hindu BusinessLine, 2019) both the telecoms
Summary
On March 18, 2021, the Government of India (GoI) extended PK Purwar’s additional charge for 6 months as the Chairman-cum-Managing Director (CMD) of Mahanagar Telephone Nigam Limited (MTNL) (Economic Times, 2021b). MTNL The history of MTNL dates back to the pre-independence era of 1882 when Bombay Telephone started its operations It was only on April 1, 1986, when the GoI set up MTNL to upgrade telecom services quality, introduce newer services and expand the network in the country’s major metropolises – Delhi and Mumbai. 1986 Mahanagar Telephones Nigam Limited was established 1987 Push-button telephones were introduced and it made dialling more convenient 1988 Phone Plus services increased benefits for telephone customers 1992 Introduction of Voice Mail Service 1995 Introduction of Internet in India (Delhi) 1996 Launch of ISDN services 1997 Launch of Wireless in Local loop 1999 Introduction of Internet based services 2000 Millennium Telecom Limited is established as a fully owned subsidiary of MTNL 2001 Dolphin, a GSM cellular phone service that was launched. The Gross Domestic Product (GDP) contribution of the telecom industry is substantial and is steadily
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
