Abstract
This case study describes the work of a library task force led by the author to implement best practices for the design of web-based library guides using the LibGuides platform. The task force’s goal was to increase usage of guides. The task force learned that students were primarily finding library guides through searching on the open web, which has significant implications for guide design. It was hoped that incorporating usability research and search engine optimization (SEO) techniques into guide design would drive more traffic to the guides. Statistics available from the LibGuides platform were compared between the 2020 and 2021 academic year and the 2021–2022 academic year but no improvement in guide usage was found. In fact, usage for most guides was lower in 2021–2022.
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