Case Study Approach to Conducting and Designing Qualitative Investigation for Business Researchers

Abstract

Research into social problems, problems of deviation, of control and of crisis and the like, the general subject matter to which social problems are devoted is still mainly feasible through methods which yield qualitative data. Indeed, a method of analyzing qualitative interview data can be outlined as a stage-by-stage process. This research offers a resource guide for qualitative researchers in social science investigations, discussing data collection techniques, data analysis, reporting, and the issues of validity, reliability, and ethics adopting the qualitative context. This study further provides an overview of important concepts (manifest and latent content, unit of analysis, meaning unit, condensation, abstraction, content area, code, category and theme) related to qualitative content analysis. The research would serve as a resource guide for qualitative researchers in the field of business and the social sciences, discussing data collection techniques, data analysis, reporting, and the issues of trustworthiness, dependability, credibility and ethics. Keywords: Case Studies, Manual Analysis, In-depth Interviews, Qualitative Research, Research Methodology.