Case Study 6: Mainstreaming Overtourism Education for Sustainable Behavioral Change in Kenya’s Tourism Industry Context

Abstract

This chapter examines Kenya’s tourism management education pedagogies and sustainable tourism curricula design for sustained behavioral change in Kenya’s tourism sector. It also explores how can we mainstream overtourism education and innovative design thinking in the current tourism education pedagogy in Kenya. The tourism sector in Kenya is strategically aligned to achievement of the Sustainable Development Goals. However, tourism management education curricula are not adapted towards addressing the dynamic development needs of the sector. This chapter proposes a standardized national tourism management curriculum and adoption of Principles of Responsible Management Education (PRME) that focusses to integrate ethics, innovation and design skills to address the problem of overtourism. Solutions to Overtourism paradox can only be sustained when managers address the problem using a differentiated design thinking strategy.