Abstract
Specializing in crowdfunding litigation via a web‐based platform, LexShares is part of a new generation of businesses designed to take advantage of the opportunities for disintermediation offered by the digitization of the economy. By connecting investors directly to plaintiffs and lawyers, LexShares has created an alternative financial investment product that is not dependent on the performance of traditional financial markets. Its business model shows how a single company can revolutionize its business sector by introducing and leveraging a disruptive technology. The company's experiences in the realm of litigation finance offer myriad lessons for business leaders seeking a competitive edge and new markets in any sector.
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