Abstract
This chapter reviews a case study on banking in Japan. The marketing performance of Japanese companies in the financial services sector has not been well documented despite a successful strategy of international market penetration during the 1980s. The primary data were analyzed in the context of Michael Porter's model for determining national competitive advantage. The Porter model highlighted four key strategic drivers for competitiveness that would go some way to explaining the behavior of firms. The model was applied to 14 different financial product segments in the banking, insurance, and securities sector. The first element of the model was concerned with the nature of competition within the financial services sector in Japan and overseas. The historical evolution of Japan's financial structure was an important influence on the development of the financial services sector.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
