Carnivalization in the light of linguocreative activity of Homo Artiflex

Abstract

The article investigates the problem of carnivalization in the focus of linguocreative activity of Homo Artiflex as a comic discursive identity. The questions of carnivalization which M. Bakhtin drew attention to remain relevant today. First of all, it is distinguishing carnival as a static phenomenon and carnivalization as a "long-lasting" process. The following issues are consistently considered in the article: features of carnivalization in modern linguocultural space, namely the game function; dialogic carnival interaction of participants; mechanisms of carnivalization; new carnival forms and genres. For the first time a carnivalized discourse has been singled out, the main participant of which is a discourse identity of the joker. The creative function of Homo Artiflex in this type of discourse is fundamental, because the final effect of intentional impact on the recipient depends on this function. Such contact favors the filling of the non-normative focus of linguistic units in the context of the carnivalized discourse, which is the norm in carnival mind of a person.