Abstract
Just when the West Indies cricket Test team - once the best in the world - was experiencing its worst tour of England in living memory, the dire plight of the West Indian heritage press became manifest, writes this experienced Caribbean journalist. London Extra, the country's first free-distribution black newspaper, closed down just two months short of what would have been its second birthday. Notices of redundancies were issued at The Voice, following its purchase by The Gleaner. A week earlier, the first ABC audit, to which the market was now at last subject in its attempt to win mainstream advertisers, showed that sales figures of New Nation at just over 20,000 were considerably lower than had been touted, or expected. How has this situation come about? Can it be corrected? Does anybody really care? Goodwin discusses the problems that must immediately be addressed if the decline in readership of the West Indian press is to be halted and then reversed.
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