Abstract
The demand for software professionals remains a concern. The main aim of this study is to gain a deeper understanding of the career goals of people in the software development pipeline. In this quantitative study in South Africa we investigated the career goals of software development professionals and software development students. The top two career goals for the whole cohort is stability and work / life balance. The professionals also value creativity. Knowing what motivates people to pursue and persist in a software development career can augment recruitment and retainment strategies which might contribute in alleviating the shortage of software developers.
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