Abstract
This analysis of the career counseling profession's strengths, weaknesses, opportunities, and threats emphasizes the importance of the profession's contributions to fostering equality in a democratic society. Career counseling professionals and their National Career Development Association are well positioned to expand their concentration on fostering the career development of individuals to encompass advocacy about public policy and agency in changing systems. Advances in the use of technology, attention to multicultural issues, and advocacy of holistic models have the potential to enrich the career counseling profession's contributions to individual development and social equality.
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