Abstract
Proactivity today is one of the concepts actively developed in applied psychology and is considered as a key feature of job crafting or constructive design by a person of his work.
 The purpose of this article is to study personal proactivity in mediating the career orientations of working professionals. The study involved 40 sales managers. Data collection methods: questionnaire “Career Anchors” by E. Shane and “PVQ self-rating” (author’s development). The construct of proactivity was presented in the self-assessment methodology through the qualities of initiative, independence, perseverance, responsibility.
 Conclusions. Initiative, as the central link of proactivity, is associated with a whole range of properties that are responsible both for the general self-confidence of the individual and with specific skills to express and implement their goals. Factor analysis showed that initiative and responsibility are different aspects of personal proactivity. Proactive personal qualities indirectly mediate success in the implementation of career strategies and subjective satisfaction with professional self-realization.
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