Abstract
Student persistence is crucial for preparing nurses to meet the demands of an ever-changing health care environment. The RN to BSN Online Degree Completion Option at a large for-profit university implemented the Care to Persist campaign in 2018 to support student persistence. This campaign evolved during the COVID-19 pandemic and has been a critical component in ensuring students' success. First-term session-to-session persistence rates improved from 81.2 percent in May 2019 to 85.2 percent in May 2021. The campaign has been a beneficial strategy to care for students and ensure academic progression both before and during the pandemic.
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