Abstract
Issuing tradable personal carbon dioxide (CO2) emission rights (in the form of carbon credits) to citizens forms the basis of recent proposals to mitigate climate change at individual and societal levels. Proposals suggest that individuals would manage their emissions and could trade the emissions they have been allocated (hence ‘personal carbon trading’ – PCT). Capping emissions, it would enable year-on-year cuts in the national carbon budget. Although the technical and policy feasibility, legitimacy and acceptability (Starkey and Anderson, 2005; Roberts and Thumim, 2006; RSA, 2007a) of such proposals have been explored, there are few studies on the behavioural (both economic and psychological) aspects of PCT (Capstick and Lewis, 2008), as well as completed trials on the practicalities of implementing such proposals (Fawcett et al, 2007; Bird and Lockwood, 2009).
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