Abstract
This study aims at analyzing the essential characteristics of the Individual Micro-Entrepreneur (IME) of Boa Vista, Roraima. The study of the characteristics of the Individual Micro Entrepreneur- IME and it is of exploratory/qualitative nature. The selection of interviewees was on convenience. Twelve professionals were interviewed, divided in three categories: analysts of SEBRAE, IME's and accountants. The data was collected through semi-structured interview and analyzed by the content of the answers. The results allowed to highlight that the characteristics planning, opportunity detection, sociability, innovation, assumption of calculated risks, persistence, besides determination, audacity and search for information is essential to Individual Micro-Entrepreneurs of Boa Vista. It is recommended that in further research, it be reapplied in the cities of Roraima creating, this way, a state panorama of IME. Also, it is suggested for the research to be developed using the quantitative method, with the goal of verifying if the proposed analyses structure is applied to the IME's of Boa Vista-RR in a wider range.
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