Abstract
Integrated multimodal mobility (IMM) platforms are being discussed as a promising solution to facilitate the transition to sustainable transport in both urban and rural areas. The idea behind such platforms is to provide a one-stop-shop offering information, booking and payment options for multiple means of transport. The aim of this paper, based on diffusion of innovations theory (DoI), is to investigate the interest in IMM platforms, as well as the factors in potential user groups that may influence the intention to use them. A sample of 711 car-sharing users responded to an online questionnaire containing items on DoI variables, as well as on the specific requirements concerning IMM platforms. The results show that few members of car-sharing schemes have used IMM platforms before, but that the interest in them is generally high. Perceived advantage and personal compatibility show the strongest associations with the intention to adopt IMM platforms followed by innovativeness, observability of use (social visibility of the innovation) and perceived technology security. Additionally, a target group was defined for the efficient and effective promotion of IMM platforms in an early market phase. Measures to promote IMM platforms were suggested based on this group’s perceptions and their specific requirements.
Highlights
Cities are continuing to attract an ever growing number of people [1], and most of their inhabitants still rely on private cars for their everyday transport needs [2]
For the context of Integrated multimodal mobility (IMM) platforms, a working definition of perceived technology security was derived from Salisbury et al [42]: the extent to which one believes that the technology is secure for transmitting sensitive information. Because this factor is not represented in diffusion of innovations theory (DoI) and can be assumed to influence the adoption of IT innovations such as IMM platforms, we proposed an additional hypothesis: Hypothesis 8 (H8)
The present study found that few members of car-sharing schemes have used IMM platforms before
Summary
Cities are continuing to attract an ever growing number of people [1], and most of their inhabitants still rely on private cars for their everyday transport needs [2]. This development leads to an increase in motorized urban traffic that is neither pleasant for inhabitants nor good for the environment. People living in more remote areas often have fewer transport choices and are even more reliant on the use of private cars New options, such as car- or bike-sharing solutions, have been enriching the public transport available in many areas, making it more attractive to choose alternatives to private cars. In increasing the use of these alternative options, such solutions will significantly contribute to sustainable development, the United Nations Sustainable Development Goal 11—Sustainable Cities and Communities [8]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
