Capturing the stories of corporations: A comparison of media debates on carbon capture and storage in Norway and Sweden

Abstract

The development and deployment of carbon capture and storage (CCS) are sensitive to public debates that socially frame the technology. This study examines the evolving CCS debates, focusing on the media's framing of firms. Corporations are central CCS actors, and we analyze them in light of the nation-state, which has been emphasized in previous research as the primary context of CCS politics. Empirically, we compare framings of Statoil and Vattenfall in the Norwegian and Swedish media, drawing on a qualitative dataset of news media articles published between 2005 and 2009. We conclude that firms make regular media statements either to foster legitimacy or to respond to criticism of CCS. We also conclude that framing is not necessarily linked to technological success or failure and that interpretations of the technology have different forms depending on whether the related activity occurs in domestic or foreign markets. Finally, we explain the media framings based on the domestic energy situation and politics.