Abstract
This study is aimed at analyzing the influence of lifestyle shopping experience, customer rewards, customer engagement on repurchase intention, and the role of customer satisfaction as a mediator. This study was carried out at Beachwalk Bali which launched an online shopping website called Mall to Go (https://malltogo.izy.ai/). Then, this study was carried out using a quantitative approach. The target population for this study is consumers who have shopped at Beachwalk Bali using the Mall to Go Beachwalk Bali application more than twice in 1 month. Through purposive sampling, a sample of 200 respondents was obtained. Next, data was collected through a questionnaire with a 5 Likert scale, which was then analyzed using SEM-PLS. From the results, it can be seen that there is a positive and significant relationship between lifestyle shopping experience, customer reward, customer engagement on repurchase intention, and customer satisfaction. Not only that, customer satisfaction is also proven to have a role in mediating the influence between customer reward and customer engagement on online repurchase intention. However, customer satisfaction fails to mediate the influence between lifestyle shopping experiences and online repurchase intention. Further suggestions to the management of Beachwalk Bali and future researchers have been presented in this study.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
