Abstract

Captain Britain Weekly (1976–1977) was the first comic book specially created for the British market by New York‐based Marvel Comics. The title character was created as an analogue to Captain America, the legendary American nationalist hero of the so‐named comic book, but with key differences meant to resonate in the British context. I utilize visual and textual discourse analysis to study the narrative and imagery used to introduce this character to British comics fans, and I discuss readers' letters to the editor to evaluate audience response to the character and story lines. Attention is drawn to the hero's origin, which fuses science and magic to construct a paradoxically primordial, yet modern, British identity. Villains in these story lines provide hints about “un‐British” behavior and provide lessons for young readers, with direct moral connections to, and contrasts with, the narratives found in Captain America.

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