Abstract
Using the Capital Asset Pricing Model (CAPM) technique, this study attempts to identify and evaluate stock investment decision-making in the tourist industry listed on the Indonesia Stock Exchange. The data for this study were collected between 2018 and 2021. The findings acquired are stock investment decisions in the tourist industry listed on the Indonesia Stock Exchange using the Capital Asset Pricing Model (CAPM) approach. Stock investment decisions cannot be made because they have inefficient shares. since the Ci calculation's result does not exceed the cutoff threshold value This is reflected in the stock's projected return (0.00264561 < 0.00288417), which is lower than the market's expected return. Keywords: Capital Asset Pricing Model, Investment decision.
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