Capacitação para a criatividade: testando a eficácia do ensino de técnicas de design thinking

Abstract

Creativity is an important quality for the human being and essential for the evolution of humanity. Given such importance, techniques were developed to measure and stimulate this complex and multifaceted construct. The methodology of Thinking (DT) is an approach that has tools that encourage creativity in different scenarios and has often been used as a model for solving problems in an innovative way, using creative stimuli. In line with what has been stated in the literature, this work, based on three articles submitted and approved in scientific congresses, aims to test the effectiveness of the discipline Design Thinking and Business Innovation in an MBA, this section covers the application of DT's creative techniques. To do this, through a Systematic Review of Literature (RSL), we will investigate the techniques of measurement of creativity in use in the Scopus and Web of Science bases in the last five years, selecting for later evaluation the most cited of them. Then, through a quasi-experiment, to attest the increase in the level of creativity in the 25 students of an institution in RJ, who composed the experimental group and in another 18 students from another university, who formed the control group. Finally, by performing a statistical test of comparison between means and dependent samples, contribute to the validation of the techniques of stimulus to the creativity of the DT in the context that were taught. As results, it was verified that the Torrance Tests of Creative Thinking (TTCT) was the technique of measurement of the most mentioned creativity among the others, that there was an increase in the creativity scores evaluated among the participants that formed the experimental group and that the techniques of DT are valid in the context in which they were taught, considering the statistically significant difference in the indices of creativity obtained in pre-treatment and post-treatment.