Abstract
Resumo Este artigo descreve o processo de capacidade absortiva por meio da aplicação do modelo teórico de Lane, Koka e Pathak (2006) adaptado a propriedades rurais de agricultores cooperados de uma organização agroindustrial no centro-sul do Paraná, tendo em vista que esse processo passa pelas etapas de reconhecimento, assimilação e aplicação de novos conhecimentos nas propriedades agrícolas, o que se retratará no resultado positivo da organização cooperativa. Trata-se de uma pesquisa qualitativa, de natureza descritiva e com corte transversal, pois a coleta de dados ocorreu por meio de entrevistas em profundidade com 5 agricultores cooperados que têm em seu histórico uma evolução em taxas de produtividade e rentabilidade na atividade agrícola. Os resultados da pesquisa foram relevantes tanto em nível organizacional - pois oferecem direcionamentos à gestão da organização cooperativa para poder identificar como se dá o processo de aplicação de novos conhecimentos, além de pontos de melhoria necessários para a disseminação e aplicação de conhecimentos - como no tocante à discussão teórica, uma vez que aprofundaram a teoria das capacidades dinâmicas com base na realidade agrícola, um setor de grande importância regional e nacional no Brasil.
Highlights
In recent years, agribusiness has sustained the Brazilian economy, being responsible for the surplus in its commercial balance; in addition, for every R$ 3.00 produced in Brazil, R$ 1.00 is linked to agribusiness (MAPA, 2016)
The production of grains has gone from 47 million metric tons produced in 92.1 million acres in 1976, to 207 million metric tons produced in 143.3 million acres in 2015, which represents an increase in productivity from 0.51 metric tons per acre to 1.44 metric tons per acre (CONAB, 2016)
It is based on the assumption that rural properties can be understood as kinds of companies, because they need to have managerial administration that will generate surpluses and profits. Based on this premise of seeking to disseminate knowledge among farmers who are members of an agroindustrial cooperative, this study proposes to use the theory of dynamic capabilities with a focus on absorptive capacity to answer the following guiding question: How does the process of recognizing, assimilating and applying new knowledge work in rural agricultural properties run by cooperative farmers in an agroindustrial organization in South Central Paraná?
Summary
Agribusiness has sustained the Brazilian economy, being responsible for the surplus in its commercial balance; in addition, for every R$ 3.00 produced in Brazil, R$ 1.00 is linked to agribusiness (MAPA, 2016). It is based on the assumption that rural properties can be understood as kinds of companies, because they need to have managerial administration that will generate surpluses and profits Based on this premise of seeking to disseminate knowledge among farmers who are members of an agroindustrial cooperative, this study proposes to use the theory of dynamic capabilities with a focus on absorptive capacity to answer the following guiding question: How does the process of recognizing, assimilating and applying new knowledge work in rural agricultural properties run by cooperative farmers in an agroindustrial organization in South Central Paraná?.
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