Canvases of Political Competition: Image Production as Politics in Tamil Nadu, India

Abstract

ABSTRACTIn this article, I explore the production of political images in the Indian state of Tamil Nadu. The state is known for the ubiquitous presence of banners, murals and posters in its public spaces, featuring prominent politicians and actors. It is commonly argued that these images help to convey the heroic or exclusive status of political leaders. However, such images are actually produced by party workers and therefore do not simply transpose status and image. Instead, political supporters praise their leader via these images and act as ‘kingmakers’ in constructing reputation and power. Simultaneously, by putting political images on display, supporters also authorise their own power. While praise is important in showing a person's dedication to a political party, the images, in the motivations of their producers, are suffused with ambivalence and competition as well. Hence, I argue, political image practices are not representative of politics, they are politics.