Abstract
In criminological and sociological studies of illegal drugs, the thesis of normalization suggests that when a drug goes from being a marginal to a widespread phenomenon, theoretical and methodological approaches that rely on subculture theory fall short. This article argues that normalization theory fails to recognize the existence of a distinct cannabis culture because it has a traditional understanding of subcultures as ‘groups of people’. The article suggests that a definition of subculture as a collection of rituals, stories and symbols is better for understanding contemporary subcultures and especially the cultural aspects of cannabis use. The conclusion is that although many use cannabis, it still signals opposition and cultural difference. A subcultural theoretical framework is thus crucial to understand illegal drug use. The study is based on qualitative interviews with 100 cannabis users in Norway.
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