Cancer Research UK's Cancer Campaigns function: moving into the campaigning arena

Abstract

Abstract This paper explores the evolution of patient and public involvement in campaigning at Cancer Research UK. Cancer Research UK is the world's leading charity dedicated to cancer research. They support research into all aspects of cancer through the work of more than 4500 scientists, doctors and nurses in over 40 towns and cities in the UK. They produce information for audiences including cancer patients and their families, the general public and health professionals. They also work with government in Westminster, Scotland, Wales and Europe to ensure cancer is at the top of the political agenda. In 4 years, the charity grew its campaigner base from zero to well over a third of a million people. This case study covers the research exercise in 2004, the 2005 launch of the pilot and growth of the nascent campaigning function, the major campaigns up to 2008 and what lessons were learnt from them. The aim of this case study is to examine how the process occurred, share insights into the challenges and opportunities, and make recommendations for any organization considering a similar move. Copyright © 2009 John Wiley & Sons, Ltd.