Abstract
SUMMARYOn September 11th, 2001 the North American tourism environment changed dramatically as a result of the terrorist events that occurred in New York and Washington D.C. As Canadians watched the events of 9/11 unfold south of the border, the shift in their travel patterns was almost immediate. Using secondary data analysis from the Canadian domestic travel survey, this study reveals the changes in travel behavior that occurred in overall trip characteristics and for different demographic market segments post-September 11. Comparisons are made between actual and expected travel patterns. These findings have implications for disaster recovery marketing strategies in general.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
