Abstract
AbstractThis essay investigates the effect of media and mediatization on the presentation of Afro-Brazilian identity and Candomble. This diffused monotheistic religion centred upon cults honouring a diverse community of divinities is dominated by ideologies of the Yoruba ethnic group, the last and largest group of enslaved Africans imported to Brazil. Attention will be drawn to the manner and form in which media circulates in the public sphere, analyzing the insertion of food, consumption, and identity themes in 20th-century Brazilian media circuits. Texts, lyrics, and moving images contribute to the imaginary of Baianidade (the state of Bahian-ness) and Afro-Brazilian identity. The confluence of race, gender, politics, and religion all fall within the lens of production and consumption of food. These themes have been utilized as an interlocutor in engaging with racial, gendered, and religious discourses. Literary analysis employing Mikhail Bakhtin’s theories on the carnivalesque will be used as a primary...
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