Abstract
The COVID-19 pandemic has brought unprecedented destructive impacts and challenges to global industry and has had a wide impact on people’s lives. The threat of the virus has also caused a change in tourist travel consumption behavior. This study preliminarily examines the impact of the COVID-19 pandemic on the tourism consumption characteristics of Taiwanese people. The consumption characteristic changes of 393 people regarding their plans for domestic and outbound tourism during the different stages of the COVID-19 pandemic as well as after the pandemic ends were surveyed and collected. This study also examined and attempted to understand the relationship between people’s satisfaction with the government’s revitalization plan, the pandemic prevention policy, and their domestic tourism frequency during the pandemic period, and the results showed that during the pandemic, people’s tourism characteristics have changed and tend to be conservative. Since the pandemic is over, while there were no significant differences between people’s planned travel expenditures in Taiwan and those before the outbreak, their intended travel time was shortened. Regarding the choice of travel equipment, people had reduced the use of public transportation. Regarding outbound tourism, after the pandemic, as people’s planned travel days will be reduced, it is expected that travel expenditures will be significantly higher than before the pandemic, which shows that the COVID-19 pandemic has an impact on people’s outbound tourism consumption characteristics. During the pandemic, compared with the subsidies for tourism, how to make people feel at ease in the process of tourism is of great importance. Therefore, it is suggested that in the short-term, border control and social pandemic prevention policies should be adopted to enhance people’s confidence in government pandemic prevention, and the general public should be supplemented with travel subsidies in order to promote people’s enthusiasm for tourism. The results of this study provide useful suggestions for government units, tour operators, and related research during the pandemic and offer preliminary insights for the recovery of the tourism industry after the pandemic.
Highlights
The COVID-19 pandemic broke out at the end of 2019 and swept the world at an alarming rate and developed into a global disaster
In order to understand the changes in the tourism consumption characteristics of Taiwanese people during the different periods of the pandemic, the respondents were asked to fill in their travel frequency, the number of tourism days, and the domestic travel expenditures before the pandemic, during the severe period of the pandemic, during the slowdown of the pandemic, and to imagine travel planning when the pandemic is over, and repeated measure ANOVA was adopted for analysis and Greenhouse and Geisser for correction [50]
This study probed into the travel consumption characteristics of Taiwanese people before and during the pandemic and discussed the planned consumption characteristics of people when the pandemic ends in the future
Summary
The COVID-19 pandemic broke out at the end of 2019 and swept the world at an alarming rate and developed into a global disaster. Due to limited medical treatments and a limited number of vaccines, in order to control the outbreak, travel restrictions, blockades, and social alienation strategies, such as flight restrictions, prohibition of foreigner entry into countries, 14-day entry quarantine, symptom monitoring, and quarantine for passengers from high-risk countries have become the main strategies adopted by many countries These interventions have affected the tourism industry [12,13,14,15]. The main contribution of this study is to explore the changes in people’s travel consumption characteristics under the influence of COVID-19 and after the pandemic. People’s consumption behaviors planned for after the pandemic for future travel were investigated to understand the changes in their tourism consumption characteristics under the influence of the COVID-19 pandemic.
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