Abstract
According to Gallup, 57% of people age 50 and older are sports fans. Television audiences across most professional sports boast older demographics in increasing numbers. For example, the average age of a baseball viewer is 57, up from 52 in 2006. This is a huge market opportunity for the sports industry, although we cannot ignore older adults in longterm care, especially those who are bedridden or immobile or those who feel lonely and/or are socially isolated.
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