Abstract
This paper empirically examines the effects of critical determinants such as universal access, satisfaction, reputation, and familiarity on purchase intentions for wearable devices through a paradigm of trust and social benefit. Data was collected from an online survey. The formal questionnaire consisted of two sections. The first section measured respondent perceptions of each construct in the research model. The second section interpreted the basic personal data of respondents. The study results indicate that both trust and social benefit can positively influence purchase intention for wearable devices. Universal access and familiarity fail to influence trust directly but can influence purchase intention by way of social benefit, as expected. The research extends existing purchase intention literature for wearable devices by identifying the importance of universal access, context-awareness, reputation, and familiarity, and by probing the relationship of trust, social benefit, and purchase intention. The results suggest prescriptive strategies for sellers of wearable devices.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.