Can transparency preserve journalism’s trustworthiness? Recipients’ views on transparency about source origin and verification regarding user-generated content in the news

Abstract

In a digital world, journalists increasingly integrate user-generated content (UGC) in their coverage. Journalists use coping strategies to dispel the audience’s supposed concerns about the reliability of this new type of sources and to maintain the audience’s confidence in such coverage. Transparency, in particular, is often considered as a means to preserve journalism from accusations of being biased and untrustworthy. We focus on the audience’s perception and evaluation of two transparency strategies: transparency about the origin of UGC and transparency about verification attempts. Based on semi-structured interviews with German users (N = 26), this study analyzes recipients’ perceptions of transparency strategies journalists use when integrating UGC. Most of the respondents rarely perceive transparency about source origin or verification in their everyday media use. Even when noticed, transparency efforts barely seem to increase journalistic trustworthiness.