Abstract
Biosecurity is vital for preventing the introduction of exotic fauna, flora, and disease from one territory into another. Attention to biosecurity measures has become an important element of responses to the COVID-19 pandemic. However, there is limited theoretically informed research on tourist biosecurity behavior. To fill this research gap, an integrated research framework with value-attitude-behavior and personality theories is used to identify what influences tourist biosecurity behavior during the COVID-19 pandemic. Data was collected in September 2020 from Americans who had traveled overseas and analyzed by structural equation modeling, multi-group analysis, and deep learning. Results show that value has the greatest effects on attitude followed by personal and social norm on biosecurity for traveling during the pandemic. Personalities significantly moderate the linkages between attitude, personal norm, and behavior. Deep learning confirmed the best prediction of the current model and the importance of personal norms.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
