Can the Press Meet the Challenges of Time? Print Media in the Context of the Information Revolution in the Second Decade of the XXI Century

Abstract

The article discusses the main trends in the print media market over the past 10 years. The authors deal with the most topical problems of print media related to the necessity of restructuring traditional forms of editorial work in the context of the information revolution, the search for new ways of attracting target audience, and the increasing competition between the press and new electronic media. The study shows that these challenges have required prompt transformation in the work, which a number of traditional media have failed to do. As a result, they had to either reduce the covering or stop printing the copies. This trend is typical of both foreign and Russian print media. In the process of transformation and optimization of content production costs, print media have faced a number of companion problems caused by the increasing intensification of journalist work in convergent editorial offices, competition between professional journalists and freelance employees, and getting an optimal balance between profitability of the publications and quality of the media content.