Abstract
In the post-epidemic era, encouraging enterprises to implement green technology innovation in the hospitality and tourism industry is important, which can reduce resource consumption, decrease environmental pollution and promote sustainable industrial development. Based on evolutionary game theory and Exponential Random Graph Models (ERGM), this paper develops an evolutionary game model between focal and marginal enterprises and analyzes the dynamic evolutionary process and the steady state of the evolutionary strategy of the major stakeholders. The impact of different technology diffusion modes on the enterprise’s technology diffusion network is quantitatively verified using ERGM and MPNet software. The results show that the neighborhood effect has a positive impact on the technology diffusion network of enterprises in the hospitality and tourism industry, the partner effect has a negative impact on the technology diffusion network of enterprises, and the social circle effect has a significant positive effect on the technology diffusion network of enterprises in the hospitality and tourism industry. This study can help governments to develop more targeted policies that can serve as a basis for enterprises to develop dynamic strategies and can further facilitate the implementation and diffusion of green technology innovations in the hospitality and tourism industry.
Highlights
Sustainability is important as it can decrease environmental pollution, eliminate wasteful outputs, and reduce unnecessary losses [1,2]
When the benefit of the marginal enterprises is relatively low and the focal enterprises implement green technology innovation has a highly benefit, both the marginal enterprises and the focal enterprises are pursuing their own interests for maximization and tend to choose the most suitable strategy
Exponential random graph models (ERGMs) set the network structure as endogenous based on the assumption that network ties are conditionally dependent, in other words, the existence of one network tie depends on the existence of other network ties constraining the rest of the network [69,70,71,72,73,74]
Summary
Sustainability is important as it can decrease environmental pollution, eliminate wasteful outputs, and reduce unnecessary losses [1,2]. Green technology innovation in the hospitality and tourism industry has significant contribution in reducing resource consumption and environmental pollution in the process of industry development, which helps to realize the sustainable development of hospitality and tourism resources and becomes a powerful power source to transform the development mode of the industry to achieve high-quality development [6]. + Tourism” to promote high-quality tourism development and emphasized that green technology innovation can facilitate a paradigm shift in innovation, driving companies towards sustainable and responsible development and achieving a win-win situation for both economic and environmental effects. The research and development, promotion, and application of green technology innovations are important in the hospitality and tourism industry, which can help to realize sustainable and environmentally friendly development of hospitality and tourism resources [7,8]. Based on the findings of this study, we provide countermeasures and recommendations for enterprises and government
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