Abstract

The openness of the investment in Indonesia has become one of the main focuses in supporting the Nawa Cita Program by Jokowi and Jusuf Kalla. Unfortunately, the increase in investment is not balanced with the number of poor urban and rural population in Indonesia. Therefore, social inequality in Indonesia still tends to be quite large. One form of investment is the development of supermarkets. The goal of this study is to analyze the implementation of partnership policies between supermarkets and SME with a case study approach of supermarket chains with SME in Sidoarjo Town, East Java Province. This study uses a qualitative approach, through in-depth interviews on SME who partner with supermarkets in Sidoarjo. The results showed that the government-led partnership policy to improve the economy of society and overcome the gap on the growth of supermarkets did not run optimally. Thus, the Government's goal to create a mutually beneficial business partnership between supermarkets and SME can not be achieved, so that there needs to be an evaluation on the partnership policy made by the Government further so that the partnership policy can be successful.

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