Can pro-environmental behavior increase farmers’ income?—Evidence from arable land quality protection practices in China

Abstract

In China, agricultural non-point source pollution is one of the key factors limiting farmers’ income growth, and pro-environmental behavior can address agricultural surface pollution. Based on field survey data from 591 farmers in Xinjiang, China, this study empirically estimates the impact of pro-environmental behavior on farmers’ income growth. The results show that pro-environmental behavior plays a significant positive role in increasing farmers’ income, and the positive effect continues in the long run. Specifically, pro-environmental behavior can optimize the allocation of agricultural production factors, thus resulting in farmers’ income growth. The mechanism analysis shows that pro-environmental behavior affects farmers’ income growth by promoting the increase in the size of arable land and farmers’ willingness to transfer their land in the future. These findings indicate that a sound reward–punishment system for pro-environmental behavior should be established; training on pro-environmental behavior should be strengthened, and a mechanism for linking the benefits of pro-environmental behavior among stakeholders should be constructed.