Abstract
Methods for promoting individuals’ pro-environmental behaviours are becoming very important. Besides traditional factors relevant to pro-environmental actions, few studies have examined the licensing effect within this domain. Across three studies we have explored whether the licensing effect really exists in pro-environmental behaviours, how this effect actually works, and how to inhibit or even avoid this effect. Results have revealed that previous pro-environmental behaviours lead to a decrease in subsequent pro-environmental behaviours, indicating a licensing effect. Also, the licensing effect in pro-environmental behaviours can be explained by having individuals focus on goal progress and reduced by focusing on goal commitment. Furthermore, attributional recall could be an intervention for mitigating the licensing effect.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
