Abstract
To assess the promotion of life saving behaviors and determine the sustainability of nudge message effects, this paper examines nudges that promote evacuation during heavy rainfall, preventative COVID-19 infection behaviors, and COVID-19 vaccination. The results showed that altruistic gain messages may have more sustained effects than others in promoting both evacuation during heavy rainfall and contact reduction behaviors as a measure against COVID-19 infection. Specifically, social influence nudges that use a gain frame to convey that a person’s behavior promotes the behavior of others are effective for both heavy rainfall evacuations and encouraging COVID-19 vaccination.
Highlights
Torrential rain disasters have become an annual occurrence in Japan and other countries worldwide, and many people lose their lives, because they are unable to evacuate before the disaster strikes
Based on the fact that progress in vaccination status was affected in the first survey, the second survey used the results of the first to examine the effects of social norm messages on vaccination intention and willingness to pay (WTP)
Social norm nudges that emphasize majority behaviors are known to be highly effective, but only when socially desirable behaviors are applied by the majority
Summary
Torrential rain disasters have become an annual occurrence in Japan and other countries worldwide, and many people lose their lives, because they are unable to evacuate before the disaster strikes. The one emphasizing that if the patient did not undergo the screening this year, the test kit would not be sent year increased the screening uptake by 7 percentage points more than a gain-framed message declaring that the test kit would be sent year if the patient took the screening this year As another field RCT example that examined one particular municipality, using social comparisons when displaying electricity consumption in the Japanese version of the Nudge Unit (Behavioral Science Team) proved to promote energy-saving behavior (Behavioral Science Team (2018)).
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
