Abstract

In the environment of the Internet, we should seize the opportunity and use the value to create a business model to promote the service transformation of the manufacturing enterprises. As an excellent local enterprise, Haier's innovation of management and service - based value creation process provide a reference for the related theoretical research and the service practice of manufacturing industry. Based on the grounded theory and Natural Language Processing technology, the multi factor analysis of service strategy, stakeholder, enterprise culture, management mechanism, organizational change, financial accounting and so on, and the construction of the Haier manufacturing service value co creation model, and on this basis, the multiple factors are analyzed by the qualitative comparison analysis (QCA). It is found that Manufacturing Service Value Co-creation has indeed improved business performance in Haier. There are two paths to generate high performance, which provides a basis for decision-making and transformation of business management. Firstly, the coordinated development and value co-creation of the three key stakeholders of shareholders, users and employees can achieve high performance and value-added. Secondly, while the shareholders are not fully guaranteed to achieve high returns, employees and users co-created based on a good corporate governance and organizational management mechanism can also achieve high performance.

Highlights

  • As early as in 2015, ‘‘Made in China 2025’’ had it proposed that China fasten the coordinated development of manufacturing and service, promote innovation of business model and commercial activities, and facilitate transformation of production-based manufacturing into serviceoriented, among which manufacturing service was one of the most important contents of reform on the supply side

  • The results show that servitization strategy plays a positive role in service performance, while value co-creation can exert sound regulation effects between servitization strategy and service performance

  • This paper links the two research methods, that is, the manufacturing service value co-creation model based on the rooted theory is the basis and source of the causal selection of the qualitative comparative analysis method

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Summary

INTRODUCTION

As early as in 2015, ‘‘Made in China 2025’’ had it proposed that China fasten the coordinated development of manufacturing and service, promote innovation of business model and commercial activities, and facilitate transformation of production-based manufacturing into serviceoriented, among which manufacturing service was one of the most important contents of reform on the supply side. 71 categories are introduced, and core categories that are classified and renamed by referring to keyword co-occurrence and high-frequency vocabulary obtained from text mining add up to 7, namely strategy, stakeholders, business process reorganization, organizational change, management mechanism, corporate culture, and financial accounting, involving financial capital, human capital, organizational capital and social capital and reflecting the participation of multi-capital capital in the creation and sharing of Haier’s value. This paper links the two research methods, that is, the manufacturing service value co-creation model based on the rooted theory is the basis and source of the causal selection of the qualitative comparative analysis method. By integrating and coordinating with business management, this layer aims to achieve financial integration, with the core lying in achieving a win-win situation for employees and users through small and micro-sized accounting

EMPIRICAL ANALYSIS AND RESEARCH FINDINGS
RESULT ANALYSIS
Findings
CONCLUSION AND DISCUSSION
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