Abstract
Indian agri-fresh food supply chain (AFSC) is run by large number of unorganized intermediaries and there is no proper interaction between farmer and customer. These lead to over/under production and high wastages of produces. Thereby, results in low profit to the farmer. According to literature review, information and communication technology (ICT) can be a major tool to improve the efficiency and effectiveness of a supply chain. The purpose of this paper is to explore the possibilities to use ICT for enhancing the performance of Indian AFSC. Authors identify strengths, weaknesses, opportunities and threats (SWOTs) of existing Indian AFSC through literature survey. The focus is to develop the suitable ICT strategies for overcoming internal weaknesses as well as external threats with the help of internal strengths and external opportunities by exploring the feasible combinations between the two. Twenty ICT strategies are developed which are further deduced according to their belongingness into four types. These strategies fall under the four major AFSC activities such as agriculture production, logistics, business actions and demand supply integration. Hence, the developed strategies will help researchers and policy makers in modelling/redesigning Indian AFSC to enhance the performance of the chain.
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