Abstract
The Korean automobile industry has progressed rapidly during the last decade. Hyundai Motor Co. (HMC) selected a unique strategy of self-reliance. As a new entrant firm to U.S. markets from NICs, Hyundai developed its own models, the Pony and Excel, with minimal foreign investment but with technical collaboration with foreign automakers. This fact distinguishes Hyundai from other joint venture automakers in developing countries. Hyundai's strategy now faces several challenges, such as the increase of trade protectionism, the rapid technological changes in the auto industry and the intense competition from domestic competitors which are supported by major multinational automobile makers. Now Hyundai has to respond to the new environment. Hyundai's strategy is traced in this article, particularly focusing on Hyundai's technology development strategy and its implications.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
