Abstract

Can Food Porn Make Us Slim? How Brains of Consumers React to Food in Digital Environments

Highlights

  • In OECD countries, the majority of the population and as many as one in five children are overweight or obese [1]

  • In this article we deal with the following points (1) we offer a summary of the main effects on multisensory mental imagery on food craving, (2) satiety, (3) unhealthy food portion regulation, (4) and healthy food choice

  • A functional neuroimaging study investigated whether imagining the multisensory pleasure of eating healthy food could modulate activity in brain networks used to exercise self-control, and whether it increases healthy food choices amongst people with high Body Mass Index (BMI) compared to lower BMI ones [46]

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Summary

Introduction

In OECD countries, the majority of the population and as many as one in five children are overweight or obese [1]. In the age of digital food networks (social media), we advocate that multisensory mental imagery - such as imagining the smell, taste, and temperature of the food while eating [25], can be an effective way for consumers to regulate their food intake. This implicit effect of imagining eating a large quantity of food suggests that viewing food pictures on social media can have positive effects on health behavior.

Results
Conclusion

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