Abstract

Facility/facilities management’s (FM) continuing struggle with its search for a strategic identity is attested by publications of many leading authorities in the field. Some advocates of the alignment of strategic management with the real estate of facilities resource argue for new terms, for example infrastructure management or real estate asset management. This paper argues a different approach. FM is considered as a replicating memetic discourse; one that has traded the original strategic vision of the discipline’s founders for wider spread. To close the gap between strategic business alignment and operational management FM must learn to consider its performance with language and measures relevant to a particular business sector. While one can argue that core businesses should change the language in which they speak of FM, the blunt assertion is that most of the effort must be the other way. The alternative is that some other discourse will capture the strategic niche.

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